Roundtable Lunch with Juan Verde, Deputy Assistant Secretary for Europe and Eurasia at the U.S. Department of Commerce

Date: 1/11/11

Come jjoin the National Foreign Trade Council for a private roundtable lunch with Juan Verde, Deputy Assistant Secretary for Europe and Eurasia at the U.S. Department of Commerce on January 11 from 12:30 – 2:00pm. Please RSVP to Jake Colvin, Vice President, Global Trade Issues, National Foreign Trade Council (NFTC) at

Juan Verde
Deputy Assistant Secretary for Europe
U.S. Department of Commerce

Juan Verde was appointed to serve as Deputy Assistant Secretary for Europe and Eurasia at the U.S. Department of Commerce by President Barack Obama in December 2009. In this capacity, Mr. Verde leads the Department of Commerce’s efforts to help solve trade policy and market access issues facing U.S. firms engaged in commercial activity throughout Europe and Eurasia. He is additionally responsible for developing and recommending policies and programs with respect to U.S. economic and commercial relations with 52 countries.

Mr. Verde has dedicated most of his professional career to the development of communication, planning, and business development strategies in the public and private sectors of the U.S., Latin America, and the Iberian Peninsula. Most recently, Mr. Verde has developed an expertise on climate change and sustainable development.

Prior to his appointment at the U.S. Department of Commerce, Mr. Verde served as founder and former president of Public Administration Strategy Solutions (PASS®), a consulting firm that identifies, analyzes and communicates best practices for governments and corporations, specializing in international trade and renewable energies. During this time, Mr. Verde also founded and presided over the American Chamber of Commerce in the Canary Islands and has served on the boards of several Spanish and North American companies.
Before founding PASS in 2003, Mr. Verde was Director for Latin America and the Iberian Peninsula for the Corporate Executive Board (CEB), a publicly traded strategic research and consulting firm serving more than 2,000 of the most prestigious corporations and financial institutions around the world, including 408 of the Fortune 500 companies.

Prior to his tenure at the Corporate Executive Board, Mr. Verde worked as an International Trade Coordinator for the U.S. Department of Commerce, where he supervised a series of U.S. government trade missions to Latin America and worked on international trade policy issues for the Clinton Administration.

Mr. Verde’s career and dedication to public administration was launched in the Boston Mayor’s Office and the Boston City Council with his work as a Business and Legislative Aide.

Mr. Verde, a Congressional Hispanic Caucus Institute fellow, holds a Masters Degree in Public Administration from the Harvard Kennedy School of Government and a Bachelor of Arts in Political Science and International Relations from Boston University, where he graduated with honors. He has also completed graduate business studies at Georgetown University and at Tufts University.